Understanding Media: The Extensions of Man by Marshall McLuhan © CHAPTER 1 The Medium is the Message MARSHALL McCLUHAN In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in opera-tional and practical fact, the medium is the www.doorway.ru Size: KB. Marshall McLuhan and the Extensions of Man from poetic rote. The panoply of logic, calling on what William James called "stubborn and irreducible facts," came into existence only with literature (which is mainly Greek in origin). Along with logic came precise metaphor, Aristotelian views of perspective, the art of exclud-ing irrelevancies. McLuhan, Marshall, Understanding media: the extensions of man I Marshall McLuhan. - 1st MIT Press ed. p. em. Includes bibliographical references. ISBN I. Mass media. 2. Communication. 3. Communication and technology. I. Title. I I. Title: Extensions of man. PM26 ~c20 CIP.
Buy Understanding Media: The Extensions of Man (The MIT Press) Reprint by Marshall Mcluhan, Lewis H. Lapham (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders. Abstract. This paper examines three key themes in Marshall McLuhan's Understanding Media: The Extensions of Man, namely, the thesis that media technologies are extensions of human bodies; the. Understanding Media: The Extensions of Man () by media theorist and public intellectual Marshall McLuhan was a major work that helped inaugurate the field of New Media, which seeks to create ways of linking visual, aural, and functional design with other arts and sciences to reshape theory and public www.doorway.ru of McLuhan's book is centered on his most famous assertion that "the medium.
Understanding Media: The Extensions of Man by Marshall McLuhan © CHAPTER 1 The Medium is the Message MARSHALL McCLUHAN In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in opera-tional and practical fact, the medium is the message. This reissue of Understanding Media marks the thirtieth anniversary () of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. McLuhan, Marshall, Understanding media: the extensions of man I Marshall McLuhan. - 1st MIT Press ed. p. em. Includes bibliographical references. ISBN I. Mass media. 2. Communication. 3. Communication and technology. I. Title. I I. Title: Extensions of man. PM26 ~c20 CIP.
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